Celebrity favourite J Brand is co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to create classic and sophisticated jeans with the emphasis on fit, while holding to one mandate: creating timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women's jeans. 'It's all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,' says Susie.